Built2Suit
Hosted by Greg Simpson, CEO and industry visionary, the BUILT2SUIT Podcast is designed for early-career professionals—those in their first 0 to 7 years in architecture, engineering, and related fields—who are looking for practical hacks and insider shortcuts to accelerate their growth. Each episode features conversations with seasoned experts across grocery, food service, retail, and hospitality markets, offering real-world insights and mentorship to inspire the next generation. Whether you're just starting out or seeking direction, Built2Suit is your guide to navigating the industry with confidence and curiosity.
These are the voices that move that market. This is BUILT2SUIT.
Built2Suit
Episode 10 – Craig Kopko on Authenticity, Impact, and the Future of Retail Development
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Recorded live at ICSC Florida, Nathan Griffis sits down with Craig Kopko, Executive Vice President of Development at WMG Development, LLC, for a candid conversation about trust, growth, and authenticity in commercial real estate.
Craig shares why developers should slow down on over-promising in today’s challenging market, how honest communication builds long-term relationships, and what landlords and developers should stop doing in 2025. He also discusses scaling from smaller projects to large, grocery-anchored developments like the 125-acre Heritage project, and what it takes to build a sustainable pipeline.
The episode closes with reflections on mentorship, legacy, and paying it forward—highlighting how the CRE industry can continue to grow by helping people get better. Plus: Oura Rings, Zillow‑scrolling confessionals, and the mystery of spongy trade‑show flooring.
These are the voices that move the market. This is BUILT2SUIT.
This is the show built to build what's next. This is BUILT2SUIT.
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